Zlata Praha

Artist: Vaclav Oliva Czech (1861-1928)

Title: Zlata Praha

Plate: PL. 176

Description: Condition A
Original lithograph from "Les Maitres de L'Affiche" series. 
Printed by Imprimerie Chaix, Paris, 1899.
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat via Fedex. 
Certificate of Authenticity.

Maitre Sheet Size: 11 3/8 in x 15 3/4 in 29 cm x 40 cm

Price: $650.00 Rare

Full size sold for $ 9,200 US Poster Auctions International, N.Y. May 2000.

 

"Zlatá Praha (Golden Prague) was a richly illustrated Czech weekly with a mixture of entertaining and enlightening stories on many subjects. A pioneer in marketing techniques, it kept readers' interests alive with special inserts, premiums, and contests. The woman nonchalantly tucking an issue under her arm looks more like a Paris fashion model than a citizen of this small middle European country, making it clear that Prague lived on the cutting edge of world fashions" (Gold p.76)

 

The exceptional printing techniques of the Chaix printers, whom printed all the Maitre de l'Affiche series, were, as well, cutting edge. This becomes evident when one examines the clarity of the extremely small fine print of the newspaper the lady carries, as well as the overwhelming background of glorious gold inks, that was not often seen, if at all, in the larger format posters. Truly the work of master lithographers.