Original colour stone lithograph Printed by Imprimerie Chaix, Paris 1892. Backed on linen. Reference: Broido, 946; Maindron, 785; Maîtres, 145; Reims, 507; DFP-II, 232 Shipped Rolled Certificate of Authenticity.
"Long before advertising science began to talk product recognition, Cheret was creating it with his Saxoleine posters. He started out by creating a homey atmosphere with warm friendly colours around the lamp; he then placed an attractive homemaker in close relation to the lamp and let her show pleasure at having such a bright light to illuminate the room. The product itself, a bottle of kerosene, is not shown. But Cheret knew that women would aspire to the beauty and high spirits of his model"(Gold p.20)Selection of Victorian oil lamps available from 'Spiers & Pond's', hardware department 1898.
"Cheret shows great virtuosity in applying the basic rules for attracting attention. Without making any direct reference to a product, the classic eye-catcher, female charm, ranging from near wickedness to domestic respectability, is introduced at precisely the right stop and made symbolic. This particular type with the wasp-waist, billowing skirt, ruched sleeves and a charming glint in the eyes dominated the entrance to the World Exhibition in 1900"(Paris 1900 p.40)
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