Artist: Beggarstaff Sir William Nicholson - English (1872-1949) & James Pryde - Scottish (1866-1941)
Title: Rowntree's Elect Cocoa
Plate: PL. 168
Original lithograph from "Les Maitres de L'Affiche" series.
Printed by Imprimerie Chaix, Paris, 1899.
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat via Fedex.
Certificate of Authenticity.
Maitre Sheet Size: 11 3/8 in x 15 3/4 in 29 cm x 40 cm
Smaller Full size version sold for $ 9,200 US Poster Auctions International, NY Nov 1997. Very Rare.
"To advertise cocoa importer Rowntree of York the Beggarstaffs dispenced with the product, other than a hardly noticeable cup, and concentrated on an image of prestige. Three dignified figures in period costume, only one of which is done with any attention to detail. This was one of their most celebrated images. There was a billboard version, 13 feet high (the largest of any of their posters), as well as at least two other sizes widely distributes in Britain, so that it received probably more attention than most if not all of their other work"(Rennert, PAI-XXV, 186)
"The Beggarstaff's conceptions were to revitalize the art of the poster. Their flat tones, avoiding outline where possible, and the power and simplicity of their composition, were a direct influence on a whole generation of poster artists everywhere" (Weil p.70)
Graphic designers around the world have been influenced by the genius of Beggarstaff.