Hohlwein's sensuous design shows a young lady lost in the music as she plays her Neupert piano.
“After having finished his apprenticeship in Vienna, Johann Christoph Neupert established his own workshop in 1868 at Münchberg to manufacture pianos. Starting from very modest beginnings NEUPERT instruments very quickly gained a good reputation so that it became necessary to move to Bamberg in 1874, a more accessible and larger city.
In the course of time the passion of Johann Christoph Neupert and his descendants for collecting historical keyboard instruments resulted in a collection of more than 300 valuable examples. This collection is exhibited since 1968 in the Germanisches Nationalmuseum, Nuremberg.
In 1906 the first NEUPERT harpsichord was made by the three sons of the founder - a pioneering event at this time. During the following decades the whole family of historical keyboard instruments was reconstructed. Based on both the originals of the Neupert Collection and the organological work by Hanns Neupert, a grandson of the company‘s founder, NEUPERT instruments acquired a worldwide reputation.” (jc-nuepert.de)
Leading poster historian Alain Weill comments that "Hohlwein was the most prolific and brilliant German posterist of the 20th century...Beginning with his first efforts, Hohlwein found his style with disconcerting facility. It would vary little for the next forty years. The drawing was perfect from the start, nothing seemed alien to him, and in any case, nothing posed a problem for him. His figures are full of touches of color and a play of light and shade that brings them out of their background and gives them substance "(Weill)Self-taught as a graphic designer, he was greatly influenced by the brilliant work ofBeggarstaff.
"His special way of applying colors, letting them dry at different times, and printing one on top of the other, producing modulations of shading, has often been copied, but never equaled. He belonged to no school or group, his art and personality are an unprecedented phenomenon in the history of German poster art"(Rademacher, p. 22).
A study of German commercial graphics. This bound edition printed in 1927 is an important study of a great era of German graphic design : posters, packaging, advertising, book illustration, programs for theater, sports, etc. Profusely illustrated, mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others.
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