Artist: Lucien Lefevre French (1850-1902)
Plate: PL. 55
Original lithograph from "Les Maitres de L'Affiche" series.
Printed by Imprimerie Chaix, Paris, 1897.
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat via Fedex.
Certificate of Authenticity.
Maitre Sheet Size: 11 3/8 in x 15 3/4 in 29 cm x 40 cm
In this poster for the Electricine luxury lighting company, Lefeve creates a design worthy of his mentor Jules Cheret, whom Lefeve was a pupil of when he worked at the Chaix printing house. Reminiscent of Cheret's famous Saxoleine series (see PL.13 and PL.145) in it's composition, Lefeve takes a more subtle approach, emphasising the product (the lamp) itself and it's glowing light against an elegant model.
"Although Lefevre's technique was very close to that of his teacher Cheret, his style was quite different . . . Whereas Cheret displayed an infectious vitality which flowed right to his fingertips, the younger man was much more lyrical, much softer. Carefully and circumspectly the young lady with the flattering hairstyle sets down a lamp, which is lit by the brand of paraffin she is advertising, Electricine. With a dreamy look she touches the lampshade with her left hand, evoking an atmosphere of respectable, well-groomed domesticity" (Rennert, PAI-XXXVI, 373)