L'Auvergne

Artist: Jules Cheret French (1836-1932)

Title: L'Auvergne

Plate: PL. 173

Description: Condition A.
Original lithograph from "Les Maitres de L'Affiche" series. 
Printed by Imprimerie Chaix, Paris, 1899. 
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat via Fedex. 
Certificate of Authenticity.

Maitre Sheet Size: 11 3/8 in x 15 3/4 in 29 cm x 40 cm

Price: $275.00

"A great many travel posters were directed at women because, with their new found economic clout, they were now often the ones to make the decisions about where to travel for recreational purposes. The advent of railroading had a profound effect on the French public's summer plans. Paris became almost deserted as everybody took a train to the coast…The stay-at-home image which men had about their wives and daughters was rapidly fading away. Women were determined to see the world, and posterists did their best to make it appear agreeable, fun, and rewarding" (Gold p.93)

 

"The P.L.M. Rairoad's promotion has a mounted young tourist with a red parasol and two children gathering flowers. There is also a cameo with one of the impressive spa buildings. This is one of the few travel posters executed by Cheret, possibly because Hugo d'Alesi had this specialty all tied up" (Rennert, PAI-VIII, 106)