Artist: Albert Guillaume French (1873-1942)
Title: Extrait de Viande Armour
Plate: PL. 163
Original lithograph from "Les Maitres de L'Affiche" series.
Printed by Imprimerie Chaix, Paris, 1899.
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat via Fedex.
Certificate of Authenticity.
Maitre Sheet Size: 11 3/8 in x 15 3/4 in 29 cm x 40 cm
Full size sold for $ 2,530 US Swann Auction Galleries, N.Y. Dec. 2003.
Guillaume, a gifted caricaturist, creates a wonderfully memorable character in the carnival strong man used here to sell Armour & Co meat extract, "The only one that retains flavour of fresh meat, superior to others." Humorously clad in his patched tights, complete with medals on his chest, and a tattoo on his amply muscled arm, he daintily samples the product he personifies from a tea cup and saucer. There is little doubt as to his strength, as we see the bar bells, cannon and weight at his feet. A perfectly delightful poster.
"Paris sheltered hundreds of painters at this period. A great many of them brought what talent they had to the great adventure of the poster, for which demand continued to grow as it became the vogue. (including) Albert Guillaume, caricaturist, who was one of the most prolific artists for beverages and various products for whom he made use of a whole gallery of figures…the carnival athlete (Bouillon Armour)."(Weill p.47)