Artist: Jules Cheret French (1836-1932)
Title: Exposition de Tableaux et Dessins de A. Willete
Plate: PL. 97
Original lithograph from "Les Maitres de L'Affiche" series.
Printed by Imprimerie Chaix, Paris, 1898.
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat.
Certificate of Authenticity.
Maitre Sheet Size: approx 11 3/8 in x 15 3/4 in 29 cm x 40 cm
"This Cherette (Cheret's model) is out to prove she's more than just another pretty face and does quite an admirable job of it as she sits down at the easel, palette in-hand, to put the finishing touches on the shadow portrait of Adolphe Willette in this advertisement for an exhibition of French artist's work. Cheret cleverly includes a feline friend cozying up to the model's derriere in a clever nod to Willette (see posters) who was a frequent contributor to the satirical publication, Chat-Noir (the black cat)" (Rennert, PAI-XXVII, 338)
Jules Cheret: The Father of the Poster
"The achievement of Cheret was to create a world of explosive happiness, and to paste it on the walls of Paris. As a painter he will be remembered for what Huysmans calls his 'spirit of nervous gaiety', as a lithographer for his superb technique, and as a poster artist for being the ancestor of all modern advertising." (Abdy p.36)
“The man who places something good where before was nothing but bad, something beautiful where before was ugliness, is a veritable missionary. Jules Chéret went out into the desert and produced an oasis—beauty where none was expected. Reds, yellows and blues are not tractable; yet they are a part of the language of the advertiser. He sounds a trumpet in prismatic colors; he announces a sale, a cure-all, a new book, a play, a singer.” Louis H. Gibson, “Jules Chéret,” Modern Art 1, no. 1 (Winter 1893).