Elida (perfume)
Elida (perfume)

Artist: Julius Klinger German (1876–1942)

Title: Elida (perfume)

Plate: DWG.06

Description: Condition A

Lithograph Plate from "Die Deutsche Werbe Graphik
Printed by Francken & Lang, Berlin 1927.

Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat. 
Certificate of Authenticity.

Image Size: 7 in x 8 1/2 in / 17.8 cm x 21.5 cm

Sheet Size: 10 in x 14 in / 25.5 cm x 35.6 cm

Price: $195.00

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A stunning example of striking graphic design by Klinger, with the juxtaposition of the hard edged font 'E' in black with a delicate butterfly in red, advertising Elida Perfume.  

“Recognized as one of the leading graphic artists of the modern age, Austrian designer Julius Klinger (1876–1942) transformed commercial visual culture through his innovative advertising posters, book and magazine illustrations, mass promotional campaigns, ornamental and typographical design, and brand development. Associated with both the Vienna Secession and Jugendstil at the turn of the twentieth century, Klinger became famous as a poster designer in Germany, eventually returning to Austria to found a studio at the outbreak of the First World War. He would stay in Vienna, with two short visits to the United States, until his deportation to a Minsk extermination camp, where he was killed in 1942.” (Poster House)
Vienna street panorama with advertisement for the "Tabu" company by Klinger

"Klinger studied art in Vienna, and worked in Berlin for the printer and publisher Hollerbaum & Schmidt, as well as for the satiric magazine Lustige Blätter. He was a prolific, versatile and inventive graphic artist, recognized as one of the best German poster artists and illustrators working in pre-War Berlin. He was also an accomplished typographer, whose style ranged from the flat tones and strong outlining (popular in Germany at the time), to bold and daring graphic constructions and humorous caricatures, to strictly typographic pieces." (Swann)

A study of German commercial graphics.
This bound edition printed in 1927 is an important study of a great era of German graphic design : posters, packaging, advertising, book illustration, programs for theater, sports, etc. Profusely illustrated, mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others.