Advertising the "German Encyclopedia": Dennerts Konversations Lexikon, 3 volumes, by Eberhard Dennert (1861-1942) .
“Scheurich was born in New York but settled in Germany to work. A painter, sculptor and prolific graphic designer, he worked as a professor in Meissen (of porcelain painting) and then in Dresden for graphic design. In Berlin, Scheurich worked for the renowned printer Hollerbaum & Schmidt. In the years before the First World War, they were known not only for the quality of their lithography but also the impressive stable of artists they employed, such as Lucian Bernhardt, Hans Rudi Erdt and Julius Klinger. Scheurich's style was much like his counterparts in that it was heavily influenced by the British school, employing flat tones and no outlining. Such is the case in this Lucian Bernhard-style Sachs Plakat (Object Poster), in which the object being advertised is depicted against a flat background.” (Swann)
A study of German commercial graphics. This bound edition printed in 1927 is an important study of a great era of German graphic design : posters, packaging, advertising, book illustration, programs for theater, sports, etc. Profusely illustrated, mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
choosing a selection results in a full page refresh
press the space key then arrow keys to make a selection