Artist: Marcello Nizzoli Italian (1887-1960)
Title: Cordial Campari
Full size Original vintage poster,
backed on Linen, Imp. Devambez, 1926.
Ref: Nizzolli p.11; Weill 478,
Shipped rolled via Fedex.
Includes Certificate of Authenticity.
Size: 55 1/8 x 77 1/8 in /140 x 195.9 cm
Price: Temporarily out of stockI can usually source this poster. If you are interested please contact me. Greg
Sold for US $16,100 Poster Auctions International NY. Lot No. 150 Nov. 9th 2008
A cozy still life, the bottle and glass glowing warmly against subdued tones of brown and red, makes an inviting advertisement for Campari. There’s something deliberately precarious about the arrangement and perspective that creates just enough tension to further hold our attention. Nizzoli was a most versatile artist, being a painter, decorator, textile designer and posterist. Many of his posters were for automobile companies. In 1938, he joined Olivetti and was responsible for some of the finest images in the 1940s and ‘50s. This is the larger format.
"Born in Boretto in 1887, the Italian designer Marcello Nizzoli attended the Scuola die Belle Arti in Parma from 1910 to 1913. As a painter, Marcello Nizzoli was committed to Futurism.
In 1918 Marcello Nizzoli opened a studio in Milan and designed silk scarves featuring patterns in the Art déco style, which he showed at the Monza Biennale in 1923 and in Paris in 1925. In addition, Marcello Nizzoli designed posters for Campari, Maga, and OM as a graphic designer in the 1920s.
Marcello Nizzoli also worked for Olivetti as a graphic designer from the 1930s. Olivetti established an advertizing division in 1932 and strove to create a uniform corporate image accompanied by a characteristically functional approach to product design. With their products and consistent advertising by means of striking posters and other customized advertising materials, Olivetti was soon successful worldwide.
In 1936 Marcello Nizzoli became head product-design consultant for Olivetti. Marcellos Nizzoli's designs for a great many Olivetti typewriters and calculating machines are especially important. Typical of Marcello Nizzoli's product design is an organic, sculptural form combined with functional machine construction optimized for industrial mass production.
Marcello Nizzoli also worked for Olivetti as an architect, designing living quarters for employees from 1948 and, in the 1960s, office buildings. For Necchi, another Italian firm, Marcello Nizzoli designed handsome-looking, functional sewing machines. (www.marcello-nizzoli.com)