Cachou Lajaunie
Cachou Lajaunie

Artist: Francisco Tamagno Italian (1851-1933)

Title: Cachou Lajaunie

Plate: TAM-1

Description: Condition A.
Original colour stone lithograph
Printed by B. Sirven, Toulouse ca.1900.  
Backed on linen

Reference: Health Posters, 220

Shipped Rolled  

Certificate of Authenticity.

Size: 38 3/4 in x 51 in / 98.4 cm x 129.5 cm

Price: $2975.00

“Tamagno's truly remarkable work here is in the background. Each one of the six gentlemen is a fully formed, individual personality—despite representing "a sample of the professions where the Cachous were deemed particularly indispensable, notably: chauffeurs... racing cyclists, magistrates and tobacco vendors." Their winning smiles and witty glances show Tamagno's "great technical virtuosity, and faultless artistic sense" (Health Posters, p. 169) in promoting breath fresheners for tobacco smokers.” (Rennert)

Invented by the pharmacist Leon Lajaunie in 1890. The trademark small yellow tin was invented by a clock-maker friend of Lajaunie, who designed it to fit in a watch-pocket.
La Framboisette by Tamango

Francisco Tamagno was an Italian painter and poster artist, active in France between 1880 and 1914. After training in Rome in watercolor and lithography around 1870-1873, a period during which he produced a few posters (printed in Rome and Lyon), Francisco Tamagno entered the School of Fine Arts in Paris. Working mainly with the Parisian printing works of Victor Camis located 58 rue Saint-Sabin, he received a large number of orders and executed between 1890 and 1900, more than a hundred posters of remarkable graphic quality. In 1905, he moved to the Gallice printing press. In 1898, he invented the "Pierrot" for the Cointreau brand, inspired by a photograph by Nadar of the mime Najac: his advertising character would be used for 50 years. After 1918, Tamagno produced a few more posters for stores ( Confections pour dames, Roubaix) or the cinema ( Judex , Quatre-vingt treize ), printed by Delattre (Paris).

L’Absinthe Cusenier Oxygénée by Tamamgo,1896