Artist: Ludovico Cavaleri Italian ( 1867-1942)
Title: Birra Poretti
Plate: R. 59
Original lithograph from the "Ricordi Portfolio"
Printed in Italy 1914. View entire collection (70)
Presented in 16 in x 20 in acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat via Fedex.
Certificate of Authenticity.
Sheet Size: 10 in x 14 in 25.5 cm x 35.5 cm
The Poretti brewery in Varese, Northern Italy, produced its first brew on 26th December 1877. Birra Poretti was officially launched one year later, in 1878. The brewery's founder, Angelo Poretti, was one of the pioneers of Italian brewing. He introduced Italy to the brewing methods of Northern Europe which he learned during his many travels. In recognition of his contribution to brewing in his homeland, Angelo Poretti became President of the Permanent Committee of Italian Brewers in 1884. In 2001 Birra Poretti was re-launched by Carlsberg Italia, using much of the brand’s original identity. It was brought to the UK in 2006.
A self-taught member of the school of Lombard Naturalism in its last stages, Cavaleri abandoned his medical studies in 1888 to devote himself exclusively to painting. Having begun to specialise in seascapes under the influence of his contemporaries Pompeo Mariani and Giorgio Belloni in 1890, he later adopted the anti-naturalistic approach characteristic of the turn of the century, possibly as a result of his friendship with the Symbolist poet Gian Pietro Lucini. In addition to his large output of paintings, he also worked as an illustrator and commercial artist. A regular participant in the major exhibitions, he achieved considerable success on the art market and a number of official awards, including a gold medal at the International Exhibition of Munich in 1902. The prestigious Galleria Pesaro hosted two solo shows of the artist’s work, one in 1918 and the other in 1935.
This is a selection from the very rare commemorative portfolio published by the renowned Italian printer Ricordi in 1914. The portfolio consisted of 70 lithographic plates (smaller versions) of Ricordi's greatest posters printed between 1895 and 1914. Many of the images in the series are so rare that they can be found today in no other format. In the 1870s, Ricordi opened an in-house lithography shop to promote its operas and sheet music business. Ricordi quickly became the leading lithographer in Italy and by 1895 was creating posters for other clients such as Campari, the Milan newspaper Corriere della Sera, and the Mele Department store of Naples. Under the tutelage of Adolfo Hohenstein, a brilliant stable of artists emerged at Ricordi. Artists including Cappiello, Caldanzano, Cavaleri, Dudovich, Laskoff, Metlicovitz and Mataloni brought Art Nouveau, known as Stile Liberty in Italy, to a world class level. Much like the famous Maitre de L'Affiche series created by Cheret in Paris, this portfolio celebrated the rise of the poster - which in Italy was almost single-handedly accomplished by Ricordi. (www.internationalposter.com)