Yaneff.com

Full size sold for $ 33,600 US Poster Auctions International, N.Y. June 2018

"Perhaps the most beautiful beer poster ever created, demonstrating, once again, the unmistakable genius of Alphonse Mucha” Greg

"The jovial beer drinker has her long flowing tresses adorned with some appropriate beer ingredients, including barley stalks and green hops, and large field poppy flowers indigenous to north-eastern France. This is another of Mucha's characteristic designs featuring a beauty, semicircular and circular motifs, and artfully meandering hair…(Rennert/Weill p.126)

"The product itself being advertised is a bit vague, while there are a handful of other posters for Bieres de la Meuse, it is never clear if they are for a particular brand of beer by that name or simply for a myriad of beers produced in the Meuse region of France. The town shown in the lowermost register is that of Bar-le-Duc, capitol of the Meuse department in Lorraine, which was home to many breweries at the turn of the century. "

This was the poster chosen by A. Willette in an amusing caricature (a supplement to Mâitre de l'Affiche see details) in which he drew a little girl kneeling before this Mucha masterpiece, assuming it to be a picture of a saint.