Yaneff.com

Same version sold for $33,600 US Poster Auctions International, N.Y. June 2018

"The most beautiful beer poster ever created, demonstrating, once again, the unmistakable genius of Alphonse Mucha” Greg

"One of the world's most famous posters, this piece was commissioned to promote the historic breweries of the Meuse River Valley, as competition and corporate consolidation led to closures by the end of the 19th century. Above, our beer-maiden leans in, hops and wheat and poppies in her wild tendrils of hair. Below, on the left, the town of Bar-le-Duc, capital of the Meuse département; on the right, Les Caves du Roi, Sèvres, where a major brewery is located—both in grayscale, as if to define the difference between beer-as-business, and beer as wild-lush-delight-of-the-gods." (Rennert)

"The Jovial drinker has her long flowing tresses adorned with some appropriate beer ingredients, including barley stalks and green hops, and large field poppy flowers indigenous to north-eastern France. This is another of Mucha's characteristic designs featuring a beauty, semicircular and circular motifs, and artfully meandering hair… (Rennert/Weill p.126)

In 1899 the "Les Maitres de L'Affiche" version was printed for collectors. Link here to view.

This was the poster chosen by A. Willette in an amusing caricature (a supplement to Mâitre de l'Affiche see details) in which he drew a little girl kneeling before this Mucha masterpiece, assuming it to be a picture of a saint.