Artist: Alphonse Mucha Czech (1860-1939)
Title: Moët & Chandon / Grand Crémant Impérial. 1899.
Plate: M.Imp
Original stone colour lithograph, backed on Linen.
Printed by Imprimerie F. Champenois, Paris,1899.
Certificate of Authenticity.
Reference: Rennert/Weill, 65b; Lendl/Prague, p. 101; Wine Spectator, 68; Mucha/Art Nouveau, 28a & b;
Size: 8 7/8 in x 24 1/8 in / 22.5 cm x 61.3 cm
Price: Temporarily out of stock
I can usually source this poster. If you are interested please contact me. GregSold for $21,600 US Poster Auctions International, NY Oct 2022
"Mucha and Moët were always meant to be together—he created menus, postcards, and other publicity for the Champagne house founded in 1743—but this is a pure transubstantiation of Moët & Chandon Champagne into artistic form. The Grand Crémant Impérial becomes a Byzantine empress, with a seriousness matched only by her sumptuousness. It’s a masterpiece by any measure." (Rennert)
"Mucha worked with Moët Chandon on a number of posters, catalogues, postcards and other promotional material. This poster exists in several versions. To capture the distinct taste of Moët's dry champagne, Mucha chose to depict a brunette with classical features wearing a high neck dress and ornate jewellery." (Mucha Foundation)
Moët & Chandon, a renowned Champagne house, was founded in 1743 by Claude Moët in Épernay, France. The company initially operated as Moët et Cie and focused on shipping wine to Paris. Significant growth occurred under Jean-Rémy Moët, Claude's grandson, who expanded the company internationally and introduced Champagne to the world. In 1833, the company was renamed Moët & Chandon after Pierre-Gabriel Chandon de Briailles joined the business. Moët & Chandon is now a part of the LVMH (Louis-Vuitton-Moët-Hennessy) luxury group.