Gute Reklame-Drucke in Buch (Good advertising prints in book). This is an advertisement for advertisements. To be printed by the Graphic Art Institute Hermann. Sonntag & Co. In Munich. A well dressed gentleman evaluates the advertisements before him, proclaimed around him is that they are good advertisements, and should be printed in a book!
Leading poster historian Alain Weill comments that "Hohlwein was the most prolific and brilliant German posterist of the 20th century...Beginning with his first efforts, Hohlwein found his style with disconcerting facility. It would vary little for the next forty years. The drawing was perfect from the start, nothing seemed alien to him, and in any case, nothing posed a problem for him. His figures are full of touches of color and a play of light and shade that brings them out of their background and gives them substance "(Weill)Self-taught as a graphic designer, he was greatly influenced by the brilliant work ofBeggarstaff.
"His special way of applying colors, letting them dry at different times, and printing one on top of the other, producing modulations of shading, has often been copied, but never equaled. He belonged to no school or group, his art and personality are an unprecedented phenomenon in the history of German poster art"(Rademacher, p. 22).
A study of German commercial graphics. This bound edition printed in 1927 is an important study of a great era of German graphic design : posters, packaging, advertising, book illustration, programs for theater, sports, etc. Profusely illustrated, mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others.
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