Whoogenstraaten et Co.

Artist: Johann Georg Van Caspel Dutch (1870-1928)

Title: Whoogenstraaten et Co.

Plate: PL. 240

Description: Condition A.
Original lithograph from "Les Maitres de L'Affiche" series. 
Printed by Imprimerie Chaix, Paris, 1900.
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed. 
Certificate of Authenticity.

Maitre Sheet Size: 11 3/8 in x 15 3/4 in 29 cm x 40 cm

Price: $325.00

The first real commercial poster artist to emerge from Holland was Jan Van Caspel. A portrait painter, who did his (poster) designing in oils, and generally used models. His use of simplified and stylized figures, with flat planes of colour, seen in his posters, is shown here in the central panel showing the workers harvesting a crop of beans. The poster is for the "Whoogenstraaten Company, purveyors of fine vegetables, soups and sauces." He uses a wonderfully designed typeface set against detailed ornate designs. An Art Nouveau style border design using the bean plant completes a superb composition.