Lait Pur Sterilise de la Vingeanne

Artist: T. A. Steinlen Swiss (1859-1923)

Title: Lait Pur Sterilise de la Vingeanne

Plate: PM. 08

Description: Condition A.
Original lithograph from the "Das Moderne Plakat" series, View entire collection (50) 
Printed by Verlag von Gerhard Kuhtmann, Dresden, 1897.
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat. 
Certificate of Authenticity.

Plakat Sheet Size: 8 1/2 in x 11 1/4 in 21 cm x 29 cm

Price: $850.00 Rare

Full size sold for $ 25,550 US Christies, London, Lot # 119.

 

"Nowhere does Steinlen's humanity shine with a greater glow than in 'Lait pur Sterilise' a poster for a milk distributor. His daughter Colette is shown here, as she carefully tastes the milk she's giving the family cats, to make sure it isn't too hot for them. The cats show up in many of Steinlen's drawings and in several posters (see PL. 170). Apparently they were very important members of the household. This was his first poster for (the printer) Verneau, who later became his principle printer, and it remains, justly, his most successful one. Its simple domesticity, expressed in warm colours, has never been surpassed, with it, Steinlen assured himself of a place among the front rank of all-time great poster artists"(Wine Spectator 112)

 

Steinlen engraved by Pieter Dupont

 

"The humble dairy of Quillot Brothers in the village of Montigny sur Vingeanne could not have had the slightest notion that, to advertise their sterilized milk, they caused Steinlen to produce one of the all-time most endearing poster images ever created"(Rennert-XXX 50)