Artist: Firmin Bouisset French (1859-1925)
Title: Chocolat Menier
Plate: PL. 47
Original lithograph from "Les Maitres de L'Affiche" series.
Printed by Imprimerie Chaix, Paris, 1896.
From the rare De Luxe edition printed on Japon of only 100 copies
Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat.
Maitre Sheet Size: 11 3/8 in x 15 3/4 in 29 cm x 40 cm
Full size sold for $ 10,350 US Poster Auctions International, NY. May 2007
"The most well known of Chocolate poster designs of the period, and one of the most sought after of the Maitre series" Greg Yaneff
From the rare De Luxe edition printed on Japon of only 100 copies A detail from an Original Cover sheet showing the De Luxe pricing which was almost three time higher than the regular edition (Roughly one month's pay for a middle class collector in the1890's). The deluxe edition of 100 on Japon paper was more valuable as the printing was on a higher quality textured paper which gives the images warmer and enhanced colours.
"This became one of the best internationally known examples of an image associated with a product. It subsequently went through many printings, with changes in text and languages as well minor design alterations, but the basic message of the pigtailed graffiti artist made an indelible, endearing impression that stayed with the firm for decades" (Rennert, PAI-XXVI, 299)
"Bouisset studied at the Beaux-Arts in Paris and went into portraiture, specializing in children; he even designed murals for children's rooms…His design for Chocolat Menier became one of the most appealing images ever associates with a company … it's an eloquent masterpiece of poster design" (Wine Spectator, 143)