back when New York had two newspapers of record, New York magazine appeared as
a tabloid-size Sunday supplement in the New York Herald Tribune. It had been the
inspiration of former Esquire editor-in-chief Clay Felker and Milton Glaser, and
about a year after the Trib sadly folded, the two resurrected the name for a new
small-sized weekly publication, using many of the same features and writers. Jimmy
Breslin, Eugenia Sheppard, film critic Judith Crist and Tom Wolfe wrote literate,
sometimes edgy commentaries on life, fashion and the arts in New York that communicated
the contemporary character of the city with a spirited flair intended to give
the establishment New Yorker a run for stylish contributors and advertising dollars.
It didĐand still does. The publication's look was the doing of Glaser. Here, his
introductory poster with skyscraper variations represents a magazine for all seasons.
His original logo based on the classic Caslon typeface remains, though Glaser
describes it as now having "a slightly bolder, more aggressive stance." Coming
up on age 30, that seems just right.
Designer - Milton Glaser
Milton Glaser was born in New York City on June
26, 1929. He was educated at the High School of Music and Art, New York; the Cooper
Union Art School, New York, and later, via a Fulbright Scholarship, the Academy
of Fine Arts, Bologna, Italy. In 1954, he and a number of classmates founded Pushpin
Studios. For twenty years Glaser, together with Seymour Chwast, directed
the organization, which exerted a powerful influence on the direction of world
graphic design, culminating in a memorable exhibition at the Louvres Museum of
In 1968, Glaser and Clay Felker founded New York Magazine.
The publication became the model for city magazines, and stimulated a host of
imitations. In 1983, Glaser teamed with Walter Bernard to form WBMG, a publication
design firm also located in the city. Since its inception, WBMG has redesigned
many magazines. Milton Glaser, Inc. was established in 1974. The work produced
compasses a wide range of design disciplines. In the area of print graphics, the
studio produces identity programs. In the field of environmental and interior
design, the firm has conceptualized and site-supervised the fabrication of numerous
products, exhibitions, interiors and exteriors of restaurants, shopping malls,
supermarkets, hotels, and other retail and commercial environments. Glaser is
also personally responsible for the design and illustration of more than 300 posters.
Glaser's graphic and architectural commissions include the ILoveNY
logo; the design of a 600-foot mural for the New Federal Office Building in Indianapolis;
the complete graphic and decorative programs for the restaurants in the World
Trade Center, New York, as well as the design of the Observation Deck and Permanent
Exhibition for the Twin Towers of the World Trade Center. He has also designed
a number of architectural projects including Sesame Palace, a children's educational
play park in Pennsylvania.
For a period of fifteen years, Milton Glaser
was involved with the re-design of a principal American supermarket, The Grand
Union Company, a project that included all the company architecture, interiors,
and packaging. He was responsible for the interior design and concept for the
Triennale di Milano International Exhibition in Milan, on the theme of 'World
Cities and the Future of the Metropolis', Glaser was responsible for the graphic
program of the Rainbow Room complexes for the Rockefeller Center Management Corporation,
New York. He also designed the World Health Organization's International AIDS
symbol and poster. He was responsible for the graphic design, theming, and signage
for Franklin Mills, a retail mall in Philadelphia; he completed the exterior,
interior, and all graphic elements of Trattoria dell'Arte, one of several New
York restaurants he has designed.
Milton Glaser, Inc. was responsible
for the overall conceptualization and interior design of New York Unearthed, a
museum located in Manhattan's South Street Seaport. Milton Glaser is at present
design consultant to Stony Brook University, Screaming Media, Schlumberger Ltd.,
Brooklyn Brewery and a number of other businesses. Glaser's illustrations of Dante's
Purgatory were exhibited at the Nuages Gallery in Milan, Italy.
of Milton Glaser's work opened in Venice during the 2000 Carnival. Glaser's new
book on design 'Art is Work' was published in November 2000. Two concurrent exhibitions
were held at The American Institute of Graphic Arts and The Philadelphia Museum