|Artist: Rene Gruau (Renato de Zavagli)
Full size Original vintage poster,
backed on Linen,
Terms of Sale
|| 24 1/2 x 37 1/2 in /62 x 95 cm
Rene Gruau (Renato de Zavagli) With his stunning, passionate,
figures, his arresting use of color and dramatic, explosive element
of line, Rene Gruau developed his distinctive “New Look” in the 1940’s
which greatly impacted haute couture, theatre, art, and commercial
design. With his trademark use of his powerful minimal line, Gruau’s
style combined seductive sophistication with classic beauty, grace
and sensual elegance. The quality of the visual appeal of his glamorous
and radiant “beautiful people” is at once bold and languid.
Rene Gruau was born in Italy in 1909. In the 1940‘s and 50‘s Gruau
became a favorite of the haute couture world, working with Femina,
Marie-Claire, L'Officiel, L'Album Du Figaro and other “high-style”
magazines. Some of Gruau’s best work can be seen in the dramatic visual
statements he rendered for Christian Dior, Balenciaga, Elsa Schiaparelli,
and Hubert de Givenchy.
In 1948 Rene Gruau left for the United States to work for Harper’s
Bazaar and Vogue, before becoming the exclusive artist for FLAIR.
He also produced stunningly beautiful advertisements for the LIDO,
MOULIN ROUGE and BEMBERG. Almost right up until his death at the age
of 95, Gruau continued to work for the greatest names in Haute Couture:
Balmain, Fath, Schiaparelli, Balenciaga, Givenchy, Rochas while also
producing fashion drawings for ELLE, Vogue, France, Madame Figaro
and L'Officiel de la Couture.
Today Gruau’s works are collected and exhibited by the finest art
institutions including the Louvre in Paris. Rene Gruau’s artistic
passion, intensity and technical brilliance have left a high-water
mark on art history.