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Artist: Sem (Georges Goursat)
(French 1863-1934)

Item: RPR.24

Title: Cannes

Description: Condition A
Full size Original vintage poster,
backed on Linen,
Printed Paris in 1930
Shipping rolled
Terms of Sale

Size: 47 x 31 1/2 in /119.5 x 80 cm
Price: Sold

Cannes, France, today

"Sem produced two posters in 1930 for the city of Cannes, both placing an emphasis-both textually and artistically-on the three chief themes the Cote d'Azur enclave preferred in their graphics: elegance, sports and flowers. Here, in a variant comprised exclusively of the central decorative element previously utilized to reinforce a primary lithographic thrust, the text has been stripped to all but a monosyllabic identifier that cements in our minds the exact location of the blanched background city playing home to the flowing bower of orange blossoms. " (Rennert XLVII-449)

Beach in Cannes, ca. 1930

Cannes The Belle Époque (Beautiful Era).
Henry Brougham, 1st Baron Brougham and Vaux bought land at the Croix des Gardes and constructed the villa Eleonore-Louise. His work to improve living conditions attracted the English aristocracy, who also built winter residences. At the end of the 19th century, several railways were completed. This prompted the arrival of streetcars. In Cannes, projects such as the Boulevard Carnot, the rue d'Antibes and the Carlton Hotel on the Promenade de la Croisette were carried out. After the closure of the Casino des Fleurs (hôtel Gallia), a luxury establishment was built for the rich winter clientèle; the Casino Municipal next to the pier Albert-Edouard. This casino was demolished and replaced by the new Palace in 1979.

Cannes, the city of Luxury

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