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Artist: Leonetto
Cappiello Italian (1875-1942)
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Item: RPR.20
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| Title: Le Thermogene |
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Description: Condition
A
Full size Original vintage poster,
backed on Linen,
printed Imp. Vercasson , Paris, ca. 1950
Ref: Cappiello/Rennert 218
Shipped rolled
Terms of Sale
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| Size: |
31 1/2 x 47 in /80 x 119.5 cm |
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| Price: Sold |
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Listed page 150 of the Cappiello
book.
The original 1909 design has become firmly and indelibly associated
with this product. It's just the kind of bold overstatement that Cappiello
believed would most effectively deliver the message, even with regard
to so humble a product as a heating pad. It became so well-equated
with the product, in fact, that this image was reprinted in many versions
and editions for more than 30 years.
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