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Artist: Leonetto Cappiello Italian (1875-1942)

Item: RPR.20

Title: Le Thermogene

Description: Condition A
Full size Original vintage poster,
backed on Linen,
printed Imp. Vercasson , Paris, ca. 1950
Ref: Cappiello/Rennert 218
Shipped rolled
Terms of Sale

Size: 31 1/2 x 47 in /80 x 119.5 cm
Price: Sold

Listed page 150 of the Cappiello book.

The original 1909 design has become firmly and indelibly associated with this product. It's just the kind of bold overstatement that Cappiello believed would most effectively deliver the message, even with regard to so humble a product as a heating pad. It became so well-equated with the product, in fact, that this image was reprinted in many versions and editions for more than 30 years.

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