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Artist: Leonetto Cappiello Italian (1875-1942)

Item: RPR.19

Title: Le Nil

Description: Condition A-
Full size Original vintage poster,
backed on Linen,
printed Imp. Vercasson, Paris, 1912
Ref: Cappiello/Rennert 227
Shipped rolled
Terms of Sale

Size: 47 x 63 in /119.5 x 160 cm
Price: $2250.00 USD

Listed page 156 of the Cappiello book.

Although the slogan reads "I only smoke Nil," Nil isn't actually a cigarette, but rather a brand of cigarette rolling paper. Nil claimed to be as "tough as an elephant's hide," which is how the company's spokespachyderm came to be. So this was an easy marriage between product and posterist, seeing as the elephant was a favorite Cappiello attention-getter. The Joseph Bardou company introduced Nil to the public in 1887. (Rennert PAI-XLVIII, 151)

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