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Artist: Leonetto
Cappiello Italian (1875-1942)
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Item: RPR.19
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| Title: Le Nil |
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Description: Condition
A-
Full size Original vintage poster,
backed on Linen,
printed Imp. Vercasson, Paris, 1912
Ref: Cappiello/Rennert 227
Shipped rolled
Terms of Sale
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| Size: |
47 x 63 in /119.5 x 160 cm |
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| Price: $2250.00 USD |
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Listed page 156 of the Cappiello
book.
Although the slogan reads "I only smoke Nil," Nil isn't actually a
cigarette, but rather a brand of cigarette rolling paper. Nil claimed
to be as "tough as an elephant's hide," which is how the company's
spokespachyderm came to be. So this was an easy marriage between product
and posterist, seeing as the elephant was a favorite Cappiello attention-getter.
The Joseph Bardou company introduced Nil to the public in 1887. (Rennert
PAI-XLVIII, 151)
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