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Artist: A.M. Cassandre, French (1901-1968)

Item: RPR.17

Title: Italy

Description: Condition A
Full size Original vintage poster,
backed on Linen,
Printer: Off. Graf, Coen, Milano, 1935.
Ref: Cassandre/Suntory, p.179;
Brown & Reinhold 58; Mouron 192.
Shipping rolled
Terms of Sale

Size: 24 1/2 x 39 1/2 in /62 x 100.5 cm
Price: Sold

"Cassandre designed this and two other Italian tourism posters during a working summer holiday on the shore of Lake Maggiore in northern Italy. The Mussolini regime had passed a law banning Italian companies from commissioning French artists; to get around it, Cassandre's future publisher in Italy, Augusto Coen, invited him to work in Italy. Savignac, then Cassandre's assistant, loyally accompanied him and collaborated on the three posters. Though the style was a dead giveaway, Cassandre had to play along with the charade and use the monogram "A.M.C." to conceal his French name. This poster places the viewer's focus on objects associated with sports and recreational activities, superimposing them on a panoramic Italian landscape, from Alpine peaks to the cobalt blue sea. This is the rare version with English text." (Mouron, pp. 54-55).

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