|Artist: A.M. Cassandre, French (1901-1968)
Full size Original vintage poster,
backed on Linen,
Alliance Graphique/L. Danel, Paris, 1935.
Ref: Cassandre/BN, 91; Cassandre/Weill. p.72;
Mouron,PL.63; Moderno Frances p.189.
Terms of Sale
|| 47 x 63 in /119.5 x 160 cm
"In this version of the image, printed two years after
the original , the background has been changed to yellow and sienna,
but the intoxicating stars remain pink. Additionally, an extra line
of text appears at bottom pinpointing the liqueur's origin. In Bonal,
an eye-catching white figure silhouetted against its black shadow
seems to balance a realistically rendered bottle of Bonal against
a vibrant warm background of luminous yellows. The vigorous graphic
treatment of the bottle spilling its stream of pink stars is in sharp
contrast to the abstractness of the figure poised like a tightrope
walker on the brand name at the bottom of the poster" (Mouron, pp.
Bonal was established in 1865 in Saint Laurent du Pont, in the Isere
by Bonal Hippolyte (1826-1909). He attended classes at the monastery
of St. Bruno in the Grande Chartreuse as the father of Raphael. In
1858, he settled as a pharmacist-physician at Saint Laurent du Pont.
The Distillery started marketing "Raphaëlle The Queen of liquors in
the Dauphiné," then the appetizer "Gentiane Quina Bonal" soon followed
by the "Génépi. In 1936, they built the huge caves Bonal at the entrance
to the city. The slogans were numerous, such as 'appetite comes Raphaël
Bonal drinking "or" A Bonal, that's good. " But it was in 1932 that
the slogan "Before the meal, Bonal Gentiane Quina opens your appetite"
appears and the Universal Exhibition of 1937 took place with the famous
key that opens the appetite, the trademark logo. It closed its doors
in 1976 and its manufacturing secrets were sold to the House Dolin