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Artist: Leonetto Cappiello Italian (1875-1942)

Item: RPR.13

Title: Mossant

Description: Condition A
Full size Original vintage poster,
backed on Linen, Editions Nouvelles Cappiello/Edimo, Paris 1938.
Ref: Cappiello/Rennert 530,
Shipping rolled
Terms of Sale

Size: 47 x 63 in /119.5 x 160 cm
Price: Sold

Listed page 324 of the Cappiello book.

"This design featuring three hand-held hats appears so deceptively simple one is tempted to feel that there's nothing to it; yet, the careful, rhythmic composition creates a pattern so upbeat that it gives the product an unmistakable aura of class. The Mossant firm, in existence since the 1860s, was known for high-quality hats-especially men's hats, whose expensive models were made from pile of rabbit and hare-and Cappiello conveys it perfectly, making it look easy in the bargain. The company closed in 1981." (Rennert PAI-XLV, 217)

"Mossant was a famous brand of hat manufactured in France and well-known in the United States for most of the twentieth century. The company was founded by Charles Mossant in the nineteenth century, and by 1929 more than 2,000 hats a day were being produced. Half of them were directly shipped to the U.S. Hat production ended in 1998. The Mossant factory was in Bourg-de-Péage and it has been renovated as a commercial centre. The brand is still known worldwide for its advertising posters, its most famous advertisement was the poster by Leonetto Cappiello." (www.hatsmadeinitaly.com)

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