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Artist: Leonetto Cappiello Italian (1875-1942)

Item: RPR.11

Title: Maurin Quina (The Green Devil)

Description: Condition A
Full size Original vintage poster,
backed on Linen, Imp. Vercasson,
printed 1906.
Ref: Cappiello/Rennert 114,
Shipping rolled.
Terms of Sale

Size: 47 x 62 in /119.5 x 157.5 cm
Price: Sold

Listed page 96 of the Cappiello book.

"Well, you can't say that Cappiello didn't try to warn us. Granted, there's a little devilry in any alcoholic beverage, but when the infernal imp in question with his smirking, smoldering eyes gleaming, and Cappiello renders the bottle of Maurin Quina face-out so that we can see that elephants are prominently displayed on the label of the fortified wine, you can be pretty sure that responsible consumption should be the order of the day. "The founder of the [Maurin-Brenas] enterprise was Auguste Maurin, who in 1884, opened a distillery in Esplay in the Haute-Loire district. What makes the devil stand out so forcefully is the almost Day-Glo quality of the colors, sparse but ever so effective." (Cappiello/Rennert, p. 96).

"Maurin Quina is Leonetto Cappiello’s most famous poster. It is one of the finest examples of his manipulation of brand identity, and of his adaptation of poster art to the demands of the new and modern era. In Maurin Quina, a French apéritif, a cheeky green sprite recalls the nickname and effects of that most infamous beverage of the Belle Époque, la fée verte – the green fairy, or absinthe."
(National Gallery of Australia, www.nga.gov.au)

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