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Artist: Leonetto
Cappiello Italian (1875-1942)
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Item: RPR.11
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| Title: Maurin Quina (The Green Devil) |
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Description: Condition
A
Full size Original vintage poster,
backed on Linen, Imp. Vercasson,
printed 1906.
Ref: Cappiello/Rennert 114,
Shipping rolled.
Terms of Sale
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| Size: |
47 x 62 in /119.5 x 157.5 cm |
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| Price: Sold |
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Listed page 96 of the Cappiello
book.
"Well, you can't say that Cappiello didn't try to warn us. Granted,
there's a little devilry in any alcoholic beverage, but when the infernal
imp in question with his smirking, smoldering eyes gleaming, and Cappiello
renders the bottle of Maurin Quina face-out so that we can see that
elephants are prominently displayed on the label of the fortified
wine, you can be pretty sure that responsible consumption should be
the order of the day. "The founder of the [Maurin-Brenas] enterprise
was Auguste Maurin, who in 1884, opened a distillery in Esplay in
the Haute-Loire district. What makes the devil stand out so forcefully
is the almost Day-Glo quality of the colors, sparse but ever so effective."
(Cappiello/Rennert,
p. 96).
"Maurin Quina is Leonetto Cappiello’s most famous poster. It
is one of the finest examples of his manipulation of brand identity,
and of his adaptation of poster art to the demands of the new and
modern era. In Maurin Quina, a French apéritif, a cheeky green sprite
recalls the nickname and effects of that most infamous beverage of
the Belle Époque, la fée verte – the green fairy, or absinthe."
(National Gallery of Australia, www.nga.gov.au)
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