Cappiello Italian (1875-1942)
|Title: Biscotines Union
Full size Original vintage poster,
Imp. Vercasson, Paris. printed ca. 1920
Ref: Cappiello/Rennert 95,
Terms of Sale
|| 39 x 55 in /99 x 139.5 cm
Listed page 88 of the Cappiello
"The ravenous redhead about to take a bite out of the huge Biscotines
Union doesn't seem to care that the cookie has won medals at two recent
World's Fairs-at Liege 1905 and Milan in 1906-but the product's boxtop
in the lower right corner makes certain to point out the fact to the
consumer. Exaggeration-one of Cappiello's favorite attention-getting
devices-is once more effective here: No consumer ever believed that
the Union product was as gargantuan as portrayed, but the promise
of big taste satisfaction comes across brilliantly" (Cappiello/Rennert,
"The history of the Union Biscuits began in 1892 with
the creation in Roubaix of a bakery called the Union. Some entrepreneurs
roubaisiens, concerned about the betterment of the working class decided
to create this Bakery to distribute bread at a very competitive price
(free to members or even the poorest).
Around 1920, the manufacture of bread is abandoned in favor of that
of biscuits. In 1936, the company took its current name "UNION BISCUITS"
More recently, in 1993, Union Biscuits was bought by the group Leroux.
Finally, in 2002, Union Biscuits left its premises located in the
heart of Roubaix to settle in the industrial area of La Pilaterie
at Marcq en Baroeul."