Cappiello Italian (1875-1942)
|Title: Cachou Lajaunie
Full size Original vintage poster,
backed on Linen,
printed Imp. Devambez, 1920.
Ref: Cappiello/Rennert 296
Terms of Sale
|| 39 x 59 in /99 x 150 cm
Listed page 196 of the Cappiello
"In Cappiello's later years, caricature, now more polished and refined,
makes an appearance every now and again. This second poster for Cachou
Lajaunie . . . a breath freshener to counteract the effects
of her cigarette, gets our attention with a woman in a startling dress
decorated with large sequins in shades reminiscent of autumn foliage"
(Cappiello/Rennert, p. 196). "The pharmacist, Leon Lajaunie, set up
his pharmacy in Toulouse. After developing several invigorating elixirs,
he turned to cachou, as an aromatic for perfuming the breath whose
strong flavor covered smoker's breath" (Health Posters, p. 169).
Still sold today
"Cachou Lajaunie are tiny licorice-based candies still made in
Toulouse, France, where they were invented by the pharmacist Leon
Lajaunie in 1890. Don't let their size fool you: these candies are
extraordinarily strong, a result of the mint extract which is added
to the licorice, and are a powerful breath-freshener. The trademark
small yellow tin was invented by a clock-maker friend of Lajaunie,
who designed it to fit in a watch-pocket."