|Artist: Marcello Nizzoli, Italian (1887-1960)
|Title: Cordial Campari
Full size Original vintage poster,
backed on Linen, Imp. Devambez, 1926.
Ref: Nizzolli p.11; Weill 478,
Shipped rolled via Fedex.
Includes Certificate of Authenticity.
Terms of Sale
|| 55 1/8 x 77 1/8 in /140 x 195.9 cm
Sold for US
Poster Auctions International NY.
Lot No. 150 Nov. 9th 2008
A cozy still life, the bottle and glass glowing warmly against subdued
tones of brown and red, makes an inviting advertisement for Campari.
There’s something deliberately precarious about the arrangement and
perspective that creates just enough tension to further hold our attention.
Nizzoli was a most versatile artist, being a painter, decorator, textile
designer and posterist. Many of his posters were for automobile companies.
In 1938, he joined Olivetti and was responsible for some of the finest
images in the 1940s and ‘50s. This is the larger format.
"Born in Boretto in 1887, the Italian designer Marcello Nizzoli
attended the Scuola die Belle Arti in Parma from 1910 to 1913. As
a painter, Marcello Nizzoli was committed to Futurism.
In 1918 Marcello Nizzoli opened a studio in Milan and designed silk
scarves featuring patterns in the Art déco style, which he showed
at the Monza Biennale in 1923 and in Paris in 1925. In addition, Marcello
Nizzoli designed posters for Campari, Maga, and OM as a graphic designer
in the 1920s.
Marcello Nizzoli also worked for Olivetti as a graphic designer from
the 1930s. Olivetti established an advertizing division in 1932 and
strove to create a uniform corporate image accompanied by a characteristically
functional approach to product design. With their products and consistent
advertising by means of striking posters and other customized advertising
materials, Olivetti was soon successful worldwide.
In 1936 Marcello Nizzoli became head product-design consultant for
Olivetti. Marcellos Nizzoli's designs for a great many Olivetti typewriters
and calculating machines are especially important. Typical of Marcello
Nizzoli's product design is an organic, sculptural form combined with
functional machine construction optimized for industrial mass production.
Marcello Nizzoli also worked for Olivetti as an architect, designing
living quarters for employees from 1948 and, in the 1960s, office
buildings. For Necchi, another Italian firm, Marcello Nizzoli designed
handsome-looking, functional sewing machines.