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Artist: Leonetto
Cappiello Italian (1875-1942)
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Item: RPR.01 and RPR.01a (two sizes)
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| Title: Contratto |
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Description: Condition
A (both sizes)
Full size Original vintage poster,
backed on Linen, Imp. Devambez,
Les Nouvelles Affiches Cappiello,
Paris/Torino, 1922.
Ref: Cappiello/Rennert 366,
Cappiello/St. Vincent 4.45, Menegazzi-I 436.
Shipped rolled.
Terms of Sale
Originally purchased from the Contratto family.
They are absolutely genuine and original.
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Medium
RPR.01 Size: |
38 3/4 x 55 in /98.4 x 139.7 cm |
Large
RPR.01a Size: |
55 x 79 in /139.7 x 200.7 cm |
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Price:
$ 3200.00 USD Medium
(RPR.01)
Free shipping in North America
Price: $
3800.00 USD Large
(RPR.01a)
Free shipping in North America
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Single sheet version (RPR.01) sold for $
3850 US, Poster Auctions International, N.Y. Feb. 2011, Lot 301.
Two sheet version (RPR.01a) sold for $ 6325 US, Poster Auctions
International, N.Y. May 2008, Lot 231.
"I am extremely pleased to offer this gorgeous full size original
Cappiello in two sizes. The pure simplicity of the design and the
wonderful execution by the master Cappiello, creates certainly one
of Cappiello's best designs,
if not his very best" Greg Yaneff
“Surely one of the most spectacular of all Cappiello designs, this
image elevates the Contratto champagne to an entirely new level, with
the froth cascading temptingly over the rim of the glowing glass”
(Cappiello/Rennert, p. 232)
Cappiello in his studio, in 1902
The Cappiello poster, prepared so quickly in such an offhand way,
made a provocative splash on the billboards that no passer-by could
resist. Instinctively, Cappiello hit on the right formula: create
an eye-catching character and make a bold, loud statement-and everything
else becomes immaterial. It brought him immediate further offers from
various advertisers, and made him aware of the enormous power of effective
communication: he found the field in which he would labor the rest
of his life. His technique evolved fundamentally from that of British
posterists like Hassal, Hardy and the Beggarstaff Brothers, who used
simple drawings and flat colors-only Cappiello added dynamic zest
and dramatic impact they had never dreamed of. The designs, for the
first few attempts, are firmly rooted in his caricature style; but
gradually, he frees his imagination and begins to develop a poster
language even more compelling.
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