"The sun had not set on the British Empire in 1924. Neither was
anyone ordering sunglasses. Despite the fact that the empire had never
been larger--encompassing over one-quarter of the land on Earth, and
with possessions on every continent--it was obvious that a crisis
was in the making. Foremost was World War One, which had taken a terrible
toll on the Mother Country, draining financial resources and wiping
out an entire generation of its best and brightest young men. Coupled
with disastrous decisions by the government, such as letting the crushing
post-War unemployment sort itself out rather than intervene, Britain's
ability to govern the Empire was diminished. Concurrently, independence
movements, most notably in India, were growing widespread.
Enter the British Empire Exhibition of 1924. It's purpose was,
...to stimulate trade, to strengthen the bonds that bind the Mother
Country to her Sister States and Daughter Nations, to bring all
into closer touch, the one with the other, to enable all who owe
allegiance to the British Flag to meet on common ground, and to
learn to know each other. It is a family party, to which every member
of the Empire is invited, and at which every part of the Empire
is represented. H.M. King George V opened the 1924 exhibition"
(Michael Fuller)
Born in Bradford,England, Frank Newbould studied at Bradford College
of Art and Camberwell School of Art. He designed many posters to
promote travel for the London and North Eastern Railway, Great Western
Railway, Orient (shipping) Line and Belgian railways in addition
to his work for London Transport. In 1942 he joined the War Office,
where he was assistant to Abram Games and designed the series of
posters with the slogan 'Your Britain: Fight for it Now'.
Newbould is best known for his wonderful pre-war travel posters.
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