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| Artist: Firmin Bouisset, French (1859-1925) |
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Item: RP.12
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| Title: Biscuits Lefevre-Utile / Lu-Lu |
Description: Condition
A-
Original vintage poster, backed on Linen
Printed by Daude Freres, Paris. |
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| Terms of Sale |
Price: $1100.00 USD (SOLD) |
"Lefevre-Utile was a biscuit firm that worked hard on it's image,
and always used first-class artists to create their advertising. For
them, Bouisset has a boy munching on a Lu biscuit and since the company
always tried to project an upper-class image, he put him in the uniform
of a prestigious private school, with a smock and a metal for scholarship.
The Lu-Lu boy became a trademark used on product boxes, and can be
seen to this day painted on the entire gable wall of a six story building
on rue d'Auteil in Paris" (Wine
Spectator 143) |
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