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Artist: d'apres Firmin Bouisset,
(French 1859-1925)

Item: RP.12

Title: Biscuits Lefevre-Utile / Lu-Lu
Description: Condition A-
Original vintage poster, backed on Linen
Printed by Daude Freres, in Paris 1897
Shipping rolled
Terms of Sale
Size: 49 x 70 in /124.5 x 178 cm
Price: Sold

"Lefevre-Utile was a biscuit firm that worked hard on it's image, and always used first-class artists to create their advertising. For them, Bouisset has a boy munching on a Lu biscuit and since the company always tried to project an upper-class image, he put him in the uniform of a prestigious private school, with a smock and a metal for scholarship. The Lu-Lu boy became a trademark used on product boxes, and can be seen to this day painted on the entire gable wall of a six story building on rue d'Auteil in Paris" (Wine Spectator 143)

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