"Pianoforti e Harmoniums, Nolo e Vendita, Napoli" (Pianos and Harmoniumns
to rent and buy, Naples)
Carlo Clausetti (1869-1943) was then the director of Ricordi. "In
1919 Tito II resigned from management of Ricordi, which from then
on, would not be no longer directly managed by the family. Tito II
was substituted by Renzo Valcarenghi, commercial director of the company
and Carlo Clausetti, from the well-known family of Neapolitan publishers.
The editorial line was transformed and renovated, giving a strong
thrust to the musical didactics. The traditional business of Ricordi
continued, supporting Italian music in the field of theatre, and now
also in the instrumental and symphonic ones. With the two subsequent
performances of Nerone by Boito and Turandot by Puccini, Ricordi solemnly
concluded the late romantic period of the Italian melodrama and from
the start of the establishment of the Italian school of Montemezzi,
Alfano, Zandonai, Pizzetti. However, together with the new collection
of small-format symphonic scores, created and spread the taste for
the new Italian symphonic literature (Busoni, Casella, Catalani, Falla,
Ghedini, Malipiero, Pizzetti, Ponchielli, Poulenc, Respighi, Varèse,
Wolf-Ferrari, Zandonai, and Zemlinsky)." (ricordi.it)
This is a selection from the very rare commemorative portfolio
published by the renowned Italian printer Ricordi in 1914. The portfolio
consisted of 70 lithographic plates (smaller versions) of Ricordi's
greatest posters printed between 1895 and 1914. Many of the images
in the series are so rare that they can be found today in no other
format. In the 1870s, Ricordi opened an in-house lithography shop
to promote its operas and sheet music business. Ricordi quickly
became the leading lithographer in Italy and by 1895 was creating
posters for other clients such as Campari, the Milan newspaper Corriere
della Sera, and the Mele Department store of Naples. Under the tutelage
of Adolfo Hohenstein, a
brilliant stable of artists emerged at Ricordi. Artists including
Cappiello, Caldanzano, Cavaleri, Dudovich, Laskoff, Metlicovitz
and Mataloni brought Art Nouveau, known as Stile Liberty in Italy,
to a world class level. Much like the famous Maitre
de L'Affiche series created by Cheret
in Paris, this portfolio celebrated the rise of the poster - which
in Italy was almost single-handedly accomplished by Ricordi.
(www.internationalposter.com)
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