"Popularly known as "The Blue Lady," this intriguing
image's strong blue color pervades the whole poster. relieved only
by red letters and a white slash cutting across the design like a
lightning streak at the lady's equally white face." (Rennert,
PAI-XXXIV, 4)
"The art poster in America was mainly a product of the publishing
trade, and by the mid 1890's, posters had become an accepted extension
of a publisher's normal activities. To herald a book of 'society verses'
titled 'When Hearts are Trumps' the Chicago firm of Stone and Kimball
publishers of 'The Chap book' and American issuers of 'The Yellow
book' turned to Bradley." (Rennert,
PAI-XX, 156)
"Bradley was an all-around craftsman who worked as printer,
lithographer, designer, publisher and, of course, posterist. His
work is characterized by decorative borders or backgrounds executed
with minute care, precision and impeccable craftsmanship... An example
of how effectiveness may be secured by simplicity and a proper balance
of the colour masses." (Rennert,
XL)
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