"Rhead was one of the first poster artists to gain an international
reputation. Born in England he was quite active in London, New York
and Paris with equal success: his exhibition of posters in New York
in 1895 was America's first, and was well received. He was heavily
influenced by Grasset, whom he admired and met while in Paris"
(Rennert, PAI-XXVI 513)
"Rhead always paid close attention to the decorative side of
poster design... It all adds up to virtually all the ingredients
of art nouveau, which was just coming into vogue. Rhead was the
only American artist to achieve the distinction of having a solo
exhibition of his poster work both in London (1896) and in Paris
(1897)... Born in England, Rhead arrived in New York in 1883 to
work for publisher D.Appleton. Independently, he also designed book
covers and bindings, and even contributed patterns for art needlework
to women's magazines. His first poster proved him to be a master.
He understood lithography and made his designs easy on the printer.
Perhaps for that reason, he was avidly sought after to design posters
for newspapers and periodicals"
"Founded in 1867 as Cassell's Fiction Magazine, the sixpenny
monthly magazine of the publisher and temperance advocate John Cassell
(1817-1865) became Cassell's Family Magazine in 1874, Cassell's
Magazine in 1897, and, after 1912, Cassell's Magazine of Fiction,
a pulp. The magazine was edited by H.G. Bonavia Hunt 1874-1896,
Max Pemberton 1896-1905, David Williamson 1905-Nov 1908, Walter
Smith Dec 1908-1912, and Newman Flower 1912-1922. Acquired by the
Amalgamated Press in 1927, it merged with The Storyteller Magazine
in 1932." (conradfirst.net)