Full size (6 sheet) estimated at $ 25,000-30,000 US Poster Auctions
International, N.Y. May 1989. (Very Rare, not seen again for sale)
"Although this poster was created for an American magazine
it's British distributors wanted to invoke a positive British image,
hence the Beggarstaffs featured one of the royal yeoman of the guard,
the 'Beefeater', to identify it with superior British goods. "
(Rennert, PAI-XV, 125)
London's Beefeater
"…a passage written by a reviewer in the November 1895
issue of the 'Art Journal' may be taken as the characteristic response
of most critics. 'Nothing so strong and so amazingly defiant of
accepted convention has yet invaded the hoardings', wrote the Art
Journal. 'It is a tour de force; the great beefeater, in solid scarlet
on a scarlet background, with his brown spear, balanced against
a huge white panel, most admirably lettered, is a triumph of decorative
arrangement. It is only fair that such a plucky attempt should receive
lavish appreciation. In simplifying drawings and pattern to the
last degree, Messrs Beggarstaff have a struck a new note, which
might be fitly echoed in mural decoration of a more permanent sort.
It is English, it is modern, and it is good, very good" (Beggarstaff
p.57)
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