|Artist: Jules Cheret
|Plate: PL. 77|
A. Original lithograph from "Les Maitre de
L'Affiches" series. |
Printed by Imprimerie Chaix, Paris, 1897.
in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame.
Shipped boxed flat via Fedex.
Certificate of Authenticity.
See our Terms
|Maitre Sheet Size:||11 3/8 in x
15 3/4 in|
| ||29 cm x 40 cm|
|Price: $575.00 USD
"A Cheret classic, glowing with irrepressible zest, the perfect image for
a product which earned much of its renown by clever promotion. The founder of
the enterprise was Angelo Mariani who came up with the idea of combining of medicinal
properties of coca leaves with his favourite Bordeaux, thus coming up with a medicine
that didn't taste like one. In time it gained an edge on competitors partly because
of the intoxicating dash of cocaine in it, but mostly because of Mariani's unexpected
talent as a publicist. Long before it became a general practice, he shrewdly recognized
the value of celebrity endorsements, and had doctors, musicians, comedians, respected
public figures and even minor royalty praising his tonic in ads and posters"
(Wine Spectator, 3)