A weary, elderly farmer looks out over the land. Advertising the book "La
Terre" (The soil) by the famous Emile Zola, to be sold by installment at
all bookstores. "Among Cheret's earlier clients were publishers of newspapers,
magazines and books. In the case of books, some of the earliest of which he also
illustrated, Cheret selects a highlight, often a tensely dramatic scene, and depicts
it in a straight illustrative style. A great many novels were published in this
era on the instalment plan, either in papers or magazines, or thin booklets appearing
on a weekly basis. Altogether, Cheret prepared some 120 posters for them, starting
sometime in the late 1860's. They were an important source of income for him during
the years when he struggled to establish his reputation. For us these posters
show Cheret's growth as a posterist before he settled down to the light-hearted
style of his frolicking fairies" (Rennert,
PAI-VIII) |