Full size sold for $ 41,400 US
Poster Auctions International, N.Y. May 2005.
Same size and version sold for $ 3.840 US
Swann Auctions N.Y. Feb. 2010
"In her recent excellent biography of Lautrec, Julia Frey
indicates that 'Henry, the frustrated athlete, was compulsively
familiar with the vocabulary and technical aspects of a variety
of sports in which he could participate as a spectator: horse and
bicycle racing, wrestling, yachting, bullfighting. He watched them
all with the same intensity that he watched a line of dancers or
a circus bareback rider, attracted by the beauty of movement, but
also by the smells, sounds and excitement of the spectacle (Frey,
p.353) His 'insider' knowledge of the cycling field shows up
abundantly in this poster for the French agent of the Simpson bicycle
chain company. In the foreground is the champion cyclist Constant
Huret.

Constant Huret _Tristan
Bernard _Louis
Bouglé
In the background are Tristan Bernard, the sports impresario who
was a close friend of Lautrec, with Louis Bouglé, the French agent
who adopted the name 'Spoke.' A touch of levity is added by what
appears to be a 'bicycle-built-for-ten' in the upper-left corner,
in fact it's two five-seaters, known at the time as 'quints.'"(Rennert,
PAI-XXII, 35)
"The bicycle was all the rage in Paris in the 1890s,
whether for sport or leisure. Lautrec's poster for the bicycle chains
made by the Simpson company shows a race scene involving teams of
riders on machines with several saddles, as well as at least one
rider cycling alone; the implication is perhaps that the Simpson
chain gives one man the power of many. "L.B. Spoke" was the name
of the bicycle store run by the Simpson representative in France,
Louis Bouglé. This is Lautrec's second try at the commission for
Bouglé, and is more successful in every way than the initial
design:

He not only revised the chain to an accurate scale (responding to
Bouglé's objection to the first proposal) but infused the scene
with the excitement of a race, complete with band playing in the
infield. The first attempt depicts a training scene, while here
dozens of cyclists are buzzing around the track, hunching over in
keen competition, with a feeling of energy and speed that by contrast
makes Jimmy Michaël in the first design appear stationary. Lautrec
added to the illusion of velocity by allowing some of the wheels
to disappear into invisible spins. This second poster met with Bouglé's
approval." (San Diego Museum of Art)
"I remember seeing a grainy b&w photo of a beautiful young
racer girl using the Simpson Chain. When I saw Lautrec's rendition,
I assumed this was a non-cycling artists interpretation of the chain,
but I was pleasantly surprised to see in the photo the chain really
DOES look as Lautrec depicted!
Doubting Lautrec was foolish on my part, because, as I later learned,
he was an avid fan of cycling (and several other sports). Lautrec
was a keen observer of these events and often seen trotting up and
down alongside the track to get closer views of the athletes, their
equipment and the progress of the competition. It is well known
that he captured and rendered most details quite accurately.
The Simpson Lever Chain riding cyclist drafting on the similarly
equipped tandem is Constant Huret. The tandems are "quints", or
five-seaters, which were popular as draft vehicles before the derny.
The men in centerfield are William Spears Simpson and Louis "Spoke"
Bouglé."
The racer in the photo was the Belgian track cyclist "Hélène Dutrieu"
who later became the first woman licensed to fly an airplane in
Europe."(http://cycling.ahands.org/simpson.html)
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