"Dudley Hardy put on the walls of London for the magazine To-day, a yellow
girl with sober contours, even a little angular, the effect achieved and on the
white paper the figure standing out radiantly, to the detriment of chromos overloaded
with colours in half tones. The yellow girl like the Gaiety Girl (see
PL.4) which preceded her, was directly inspired by Cheret: She was too light-hearted,
too irresponsible to be a girl of this grey skied rainy country. But she adapted
very well, with rawer colours and less subtle outline than used by the French
artists. Hardy soon became the fashionable poster maker..."(Weill
p.67, 68) "The prolific English artist Dudley Hardy...really introduced
the colour poster to England... His posters are strongly derivative of Cheret's.
Like Cheret he appreciated the advertising value of sex appeal, and his recurring
subjects are legs, tutu's, frou-frous and legs again. The range of expression
and antic is between a frisky insouciance and a brassier glamour" (Rennert,
PAI-XXIX, 397) |
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