Full size sold for $ 40,800 US
Poster Auctions International, N.Y. Sept 2013.
"Perhaps the most beautiful beer poster
ever created, demonstrating, once again, the unmistakeable genius
of Alphonse Mucha" Greg
"The jovial beer drinker has her long flowing tresses adorned
with some appropriate beer ingredients, including barley stalks
and green hops, and large field poppy flowers indigenous to north-eastern
France. This is another of Mucha's characteristic designs featuring
a beauty, semicircular and circular motifs, and artfully meandering
"The product itself being advertised is a bit vague, while
there are a handful of other posters for Bieres de la Meuse, it
is never clear if they are for a particular brand of beer by that
name or simply for a myriad of beers produced in the Meuse region
of France. The town shown in the lowermost register is that of Bar-le-Duc,
capitol of the Meuse department in Lorraine, which was home to many
breweries at the turn of the century. "
This was the poster chosen by A. Willette in an amusing caricature
(a supplement to Mâitre de l'Affiche see
details) in which he drew a little girl kneeling before this
Mucha masterpiece, assuming it to be a picture of a saint.