"A great many travel posters were directed at women because, with their new
found economic clout, they were now often the ones to make the decisions about
where to travel for recreational purposes. The advent of railroading had a profound
effect on the French public's summer plans. Paris became almost deserted as everybody
took a train to the coast…The stay-at-home image which men had about their
wives and daughters was rapidly fading away. Women were determined to see the
world, and posterists did their best to make it appear agreeable, fun, and rewarding"
(Gold p.93) "The P.L.M. Rairoad's
promotion has a mounted young tourist with a red parasol and two children gathering
flowers. There is also a cameo with one of the impressive spa buildings. This
is one of the few travel posters executed by Cheret, possibly because Hugo d'Alesi
had this specialty all tied up" (Rennert,
PAI-VIII, 106) |
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