A variation of the "Aux Buttes Chaumont" poster as seen
on the popular TV show "Friends" which hung in Monica
and Rachel's apartment.
is one of aproximately 42 advertising posters that Cheret designed for the Paris
department store "Aux Buttes Chaumont," starting around 1878.
composition is essentially a grouping of figures loosely connects in order to
take advantage of the enormous verticality of the poster. It's the scale and Cheret's
details that are so winning here: the dolls (in wonderful costume), the bucktoothed
kinship of the little girls, their hairdos wild with excitement. Cheret often
portrayed children in his posters, largely for such toys and gift sale announcements"
(Paris 1900, p.152)
of the little ones in possession of their playthings is contagious" (Hiatt
There are three of these wonderful Aux Buttes Chamont store posters
advertising toys and gifts included in the Mâitre de l'Affiche series (see
PL. 141 & PL.185).