"The Ambassadeurs cafe-concert on the Champs-Elysees was so named for its
proximity to the Hotel Crillon, which used to house foreign ambassadors. In its
belle epoque heyday, the cafe presented music hall stars from Yvette Guilbert
to Aristide Bruant" (Rennert, PAI-XXXI,
392) Cheret's glorious rendering of the joyous activities that one might
expect at the Ambassadeurs brings to life brilliantly the desirable adage of "wine,
women and song!" "In the 1880's poster art was just emerging
from the drabness of letterpress announcements showing little but black type.
Cheret's airy images were so startlingly bright and fresh on the walls of Paris
that they attracted admirers and his sprightly women the appellation 'Cherettes.'
It is not too far fetched to say that they were instrumental in ushering in the
golden age of posters" (Gold p.7) |
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