"Quill pen in hand, the pensive young woman is looking for inspiration to
write something lyrical in this fine, evocative design for a writing ink. Grasset
adheres to the classic mode of portraying women as serenly composed and dignified.
Only the fluttering hair and scurring night clouds suggest any wild untamed thoughts"(Gold
p.5) "Grasset did much to introduce the concept and practice of Art
Nouveau in France. In fact, Grasset brought Art Nouveau to the poster: it was
to become a worldwide vehicle of the art of advertising. In France, Grasset was
the pioneer of an attempt, like that of William Morris in England, to reconcile
art and industry…Interested as he was in all the applied arts he came naturally
to the poster"(Weill p.32) |
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