A wonderfully clad desert legionnaire, whose face practically glistens with pure
joy as he admires his bottle, held aloft, of the infamous drink Absinthe, this
produced by Mugnier. Lefevre once again creates a design worthy of his mentor
Jules Cheret, whom he was a pupil of when he worked at the Chaix printing house.
"Two sisters living in Switzerland, gave the world a drink that eventually
became the symbol of evils of alcohol, Absinthe. The Henriot sister's intentions
were purely altruistic: in 1797, when a retired French major named Dubied passing
through their village became ill, they offered him a potion they had been preparing
at home for themselves and friends for years: an alcoholic punch flavoured with
wormwood, a common herb whose root yielded a bitter but highly intoxicating essence.
Dubied liked the drink, bought the formula from them, and immediately started
commercial production in Couvet. In 1805 as the demand increased, he set up a
new distillery on the French side of the border, in Portarlier, for his son-in-law
Henri-Louis Pernod. Able now to supply all of France without having to pay duty
to the Swiss, it was Pernod who really popularized absinthe, eventually establishing
a vast empire of companies, all run by various members of the far-flung family"
(Wine Spectator 173) |