Yaneff.com

A wonderfully clad desert legionnaire, whose face practically glistens with pure joy as he admires his bottle, held aloft, of the infamous drink Absinthe, this produced by Mugnier. Lefevre once again creates a design worthy of his mentor Jules Cheret, whom he was a pupil of when he worked at the Chaix printing house.

“The life of Lucien Lefèvre is, to this day, very little known. He first studied industrial design and, perhaps, the art of portraiture, before exhibiting at the Salon des Indépendants in 1872 and 1873. Having become a pupil of Jules Chéret, and initially influenced by him, he began to practice the art of lithography at Chaix, then acquired a certain reputation as a poster artist from 1890. He appeared in three issues of the review Les Maîtres de l'Affiche (pl. 11, 55, 90). He remained active until 1902 and then we lost track of him.” (peoplepill.com)

The drink was often poured over sugar cubes suspended above a cup on a spoon to dilute its bitter taste. 

 Absinthe, a potent drink made from wormwood, was sometimes referred to as 'the green fairy' for it's colour and it's hallucinogenic properties. The artist therefore puts a green tinge on his whole design and evokes the intoxicating effect in a mysterious Art-Nouveau pattern that's half vegetable, half vapour. The sheerly veiled woman seems to be checking the drink she has mixed for colour and texture. An excellent example of female sensuality used in the service of commerce." (Gold p.32)