"Like virtually every profession at the time, poster design was a male preserve.
That Ethel Reed could rise to become an acknowledged leader among American posterists
of the period is a tribute to her artistic superiority and impeccable taste"
"The Poster, concluded
in an 1898 article on her thusly: Ethel Reed knows well the marvellous secret
of design and colours, and while she executes pictures with clever hands, she
sees with her own, and not masculine eyes; her work has feminine qualities; one
sees in it a woman, full of sweetness and delicacy, and this is the greatest praise
one can bestow upon a woman" (Phillips